IKIBEAUTY & WELLNESS
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FOUNDERS · COMPANY CULTURE

Team Wellbeing Is Also a Management Metric

Why HOPE encourages and supports its people to experience a proactive approach to wellbeing themselves before speaking to customers.

Nguyễn Văn Hưng · Founder, Chairman & CEO — HOPE CORP· 28/01/2026· 1 min read

There is an unspoken part of the culture at HOPE CORP that I am proud of: before we try to look after our customers' wellbeing, each team member should know how to look after their own.

We do not recommend what we do not use

I often tell the team that it is hard to speak convincingly about a light, balanced way of living while feeling tired and drained yourself. So at HOPE, employees are encouraged and supported to experience, first-hand, the proactive wellbeing programs the company builds. We are the first users and our own most demanding customers before anything goes to market.

A healthy team makes a lasting company

Over the past year, a heavy workload and sales pressure were unavoidable. But I understand that productivity does not come from sitting in the office for twelve hours. It comes from a clear mind and from physical and mental resilience.

That is why our pre-Tet self-care program is not only for customers. It is also run inside the company.

Kindness starts at home

I want my colleagues to head into Tet not only with a bonus in their pockets, but with good health and a good state of mind. That is the most valuable thing I can wish for the people I work with.

When customers look at the HOPE team, they should see people who genuinely live well, not people playing the role of health experts.

At HOPE, living well is not a slogan. It is a way of life.

AUTHOR

Nguyễn Văn Hưng

Nguyễn Văn Hưng

Founder, Chairman & CEO — HOPE CORP

Founder-operator who built HOPE CORP into an AI-operated D2C HealthTech company: a 12-person team, a three-layer AI system, 60%+ of work automated; member of Anthropic's Claude Startups. B.Sc. in Information Science, Sojo University (Kumamoto); 12+ years inside Japanese companies (FPT Software Japan, Scuti Japan), from BrSE to business manager; currently pursuing a Master's in Economic Law.

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