IKI is building a proactive wellbeing ecosystem for women, extending to their families. The app attracts users and offers personalised support; knowledge, courses and products connect into a long-term journey of care.
Overview for partners & investors · Updated 16 Oct 2026 · 2026 figures reconciled against the order ledger, J&T waybills and bank statements
Reconciled figures start in 2026. 2023–2025 has no reconciled ledger, so we do not publish it. Revenue currently comes from plant-based nutrition products (plant protein ~66%, coffee ~10%, tea ~9%); all are food supplements. Metrics for the IKI Beauty app are measured separately and are not included in this table.
Grok Bot takes the CEO's goals, turns them into concrete briefs for each department and routes them to the right agent.
Every agent writes into HOPE Ops Hub, our internal operating system built on a single database.
Principle: AI reads widely, writes narrowly.
| AI SYSTEM | WEEKLY AUTOMATED EVALUATION (REAL CASES) | LATEST SCORE 10 OCT 2026 |
|---|---|---|
| Operations advisor | 22 cases reading live data and answering management questions | 20/22 |
| Lead routing | 16 cases assigning customers to the person already caring for them | 16/16 |
| Zalo customer replies | 15 cases, including cases designed to lure it into breaking the law | 15/15 |
| Sales quality scoring | 13 sales conversations | 12/13 |
A system only takes on more work, or switches to a newer AI model, when its score is equal to or higher than the version in production.
| SCOPE | BASIS | SIZE |
|---|---|---|
| TAM | Spending on beauty, personal care and healthy nutrition in Vietnam (2025), derived from Global Wellness Institute data: Vietnam's wellness economy was ~US$27bn in 2024, growing 8.5% a year over 2019–2024. A conservative, products-only view: ~US$5bn. | ~US$9bn |
| SAM | The part of the market IKI can serve through direct channels, community and e-commerce marketplaces. | ~US$0.5bn |
| SOM | Base case: US$1.5m in 2029, US$5m in 2031, US$12m in 2033. | US$1.5m (2029) |
for 20% equity · pre-money US$1.0m / post-money US$1.25m (~US$3.33 per share, 75,000 new shares issued).
Legal entity: HOPE SERVICE CORPORATION (HOPE CORP), tax code 0801404967, charter capital VND 3bn (300,000 shares).
Scale the IKI brand: content, community, identity and channels.
New product research, focused on the beauty line, and refining the core nutrition products.
Sales: the sales team, official stores on e-commerce marketplaces, and a returning-customer programme.
Japan-trained software engineer with 12+ years in technology and business with Japanese companies. Designed and built HOPE's entire AI operating system himself; leads R&D, operations and fundraising.
Founder profile →
Macrobiotic nutrition specialist who leads the community and is responsible for content, marketing and partnerships across the IKI ecosystem.
Our team →
Board member, former CEO of Canavi, Forbes 30 Under 30 Asia 2017. Supports the fundraising strategy and organisation building.
Our team →We see compliance as an advantage: one compliance gate for all content, and hundreds of old posts removed to meet the 2026 law. It still needs constant attention.
Expanding into Beauty Meal, tea and the beauty line; 30% of this round goes to new product research.
We track returning customers by monthly cohort; the returning-customer programme sits within the 30% sales allocation.
Official stores on Shopee and TikTok Shop, holding value through community and knowledge rather than discounts.
The AI operating system, department playbooks and weekly advisors keep the company running when the founder is away.
Changing skin, too many products to keep track of, busy schedules: IKI starts with everyday needs to open a conversation about personal care.
From there, content expands into food, rest, movement and caring for the family. This is a go-to-market hypothesis that has to be validated with real users.
Initial segment: women who care about their skin and want an easier way to look after themselves. The best age groups, needs and channels will be identified through testing.
Landing pages for specific needs, combined with the existing community and advertising to reach further.
The app helps users log, read labels and practise small habits that suit them.
Knowledge about skin, meals, rest and movement, connected to what each user cares about.
Users go on to learn how to care for their loved ones through the knowledge library and suitable programmes.
Courses and products appear when they are needed and are never a condition for getting initial value.
After buying, users come back to learn, practise and log. Feedback improves the experience.
Images from the IKI Beauty design set. They illustrate the intended experience; they are not evidence of features in operation or of professional validation.
Photograph a product label and check the details before saving.
Tieu Nha helps users learn and suggests the next step.
A journal and a journey that support practice over time.
Users go deeper and practise with guidance through suitable programmes. The website already has the IKI Academy and introductory programmes.
Users choose products after understanding their needs and the information. The catalogue and transactions connect to the existing shop.
Planned for a later stage, once repeat usage value is proven. Pricing and subscription benefits for IKI Beauty are not set in this document.
An existing product business does not mean the app has proven revenue of its own. Conversion, repeat purchase and profitability of the new loop need to be measured separately.
IKI already has its own community. We plan to use it to invite people to try the app, gather feedback and find the most useful experiences before scaling.
Current community size: ~240,000 followers across platforms and ~9,700 members in Zalo groups. Active app users are measured separately.
Dedicated landing pages for skincare needs, product tracking and self-care habits, with advertising on several platforms to reach people outside the community.
Community and advertising users are measured separately. We only promote features that deliver the promised experience.
What is proven is the product business built on the community (see Traction). For the IKI Beauty app we do not yet publish active users, retention, app revenue or cost to serve; these will be measured separately in the next stage.
Share of new users who complete a first useful experience, split by channel and need.
Day-7 and day-30 return rates by starting cohort; number of days with useful practice.
From using the app or reading content to courses or products, matched by time and source.
Repeat purchase by customer cohort; profit after product, AI, support and marketing costs.
Cost to acquire an activated, returning user; cost to acquire a paying customer and payback period from real data.
These are the metrics we plan to track, not results already achieved or committed numeric targets.
Content and tools must be useful even before someone buys. Commercial suggestions must give a clear reason and leave the choice to the user.
Information read from labels must be checked. No inferring medical conditions from skin photos. Data flows, privacy and professional support must match how things actually work.
Nguyen Van Hung — Founder, Chairman & CEO · Chief AI Officer; Pham Ngoc Thanh Tam — Co-founder & CMO; Nguyen Hoang Hai — Board Member, Fundraising Coach. Full profiles on the team page.
Meet the team →We would like to talk with partners and investors interested in proactive wellbeing, digital products for everyday life and models that connect content with commerce.
A next conversation can include a live demo of HOPE Ops Hub, the reconciled revenue and repeat-customer data, the use of funds and the beauty-line roadmap. A detailed data room is available on request.
Talk to HOPE CORP ↗Founders: articles and the founder's ebook
Pre-seed terms are set out in The Round section; formal investment documents are subject to agreement between the parties.
2026 business figures reconciled against the order ledger, J&T waybills and bank statements (finalised 10 Oct 2026). Market size derived from Global Wellness Institute data. Digital product direction provided by the founder on 8 Sep 2026. Product visuals from the IKI Beauty design set. The pages below confirm that these assets and channels exist; they do not confirm business results.