IKIBEAUTY & WELLNESS
EN
FOUNDERS · BUILDING THE TEAM

Investing in People When the Market Gets Strict

Why I chose to add people and strengthen our structure just as many companies were pulling back: integrity and legal compliance are an organization's moat.

Nguyễn Văn Hưng · Founder, Chairman & CEO — HOPE CORP· 19/04/2026· 2 min read

Lately I have spent most of my energy adding people and restructuring the organization at HOPE CORP. Looking at the economic cycle, many ask: "Why expand your resources while policy is tightening and companies are pulling back?"

The answer lies in staying clear-headed about the times, and in the conscience of someone who takes their craft seriously.

Real value is what remains after a tightening cycle

A tightening period is a harsh but necessary filter. Policy may shift to support recovery, but it is never a safe zone for borrowed value or a lack of honesty. The era of quick fixes with no solid foundation is closing, giving way to real value. To me this means a company heading in the right direction will gain more opportunity, and my job is to make sure we always stay on that course.

Adding people to run a system with real standards

As the market becomes more demanding, professionalism and integrity stop being optional and become the standard for survival.

I chose to invest in people just as the market slowed, because I need colleagues who are not only skilled but also share compassion and respect for the law. Building the team is also how I create a living compliance moat that backs the company's commitments to customers and to regulators.

Stillness to build the organization's foundation

While many were preoccupied with worries about economic variables, I chose a quiet period to strengthen our internal capacity. I believe that once the roots are deep, the systems are sound and the person at the helm is upright, the economic cycle is just a wind testing the steadiness of a large tree.

We do not chase fleeting, flashy numbers. We are building an ecosystem in which safety and transparency are lasting commitments.

Closing

I am grateful for the turbulence that helped me see my path more clearly. Strengthening resources while the market is quiet is how we prepare for an era in which only real value endures.

Pursuing Right Livelihood (Chánh Mạng) may be a lonely road, but it is the only one that leads to longevity.

AUTHOR

Nguyễn Văn Hưng

Nguyễn Văn Hưng

Founder, Chairman & CEO — HOPE CORP

Founder-operator who built HOPE CORP into an AI-operated D2C HealthTech company: a 12-person team, a three-layer AI system, 60%+ of work automated; member of Anthropic's Claude Startups. B.Sc. in Information Science, Sojo University (Kumamoto); 12+ years inside Japanese companies (FPT Software Japan, Scuti Japan), from BrSE to business manager; currently pursuing a Master's in Economic Law.

View full profile →

ARTICLES

← Back to Founders

This content shares business operating experience. IKI products are dietary supplements; they are not medicines and do not replace medical treatment.

IKI Beauty & Wellness screen designs

Design previews only. IKI Beauty & Wellness is in development; confirmed features will be shared at launch.

Màn chào IKI gốcMàn Hôm nay IKI gốc, giữ nguyên menu