From a lesson in dependence to self-reliance: three principles I manage by

Many years ago I learned what dependence can cost when a former partner unexpectedly changed our arrangement and our entire supply chain broke. In the middle of that difficulty I realized something: the market is noisy, and it is easy to be carried along by surface trends or to prioritize media attention in order to move fast. I chose a different course, which was to quietly hold to an honest core of business. Everyone has their own direction. This is simply a view drawn from my own experience.

From that lesson I chose to return to self-reliance. I put my effort into applying AI to restructure the organization, and I built our systems myself, from CRM and branding to the IKI app, so that I never again find myself in a position of weakness.

These efforts have gradually produced results. In recent days we have held working sessions with strategic partners to strengthen our core value chain. These were conversations without empty promises, built on a real understanding of each other's thinking and way of executing. We agreed to start with practical products, learn to work together as we go, and use that as the basis for deeper cooperation.

From the lessons of the past and the direction I share with current partners, I follow three principles.

1. Manage supply risk and keep the portfolio focused

A scattered portfolio that depends on third-party distribution always carries quality-control risk. I proactively reorganized the whole portfolio, dropped what sits outside our ecosystem, and focused our strength on a few core product lines. Doing less, and doing it thoroughly down to the root, is better than doing a lot superficially.

2. Comply with the law, stay flexible in approach

I am currently studying for a Master's degree in Economic Law, so I understand that the legal framework for the health sector keeps getting stricter. But an owner should not let waiting time freeze the company. We chose to move step by step, starting with products that are ready and complying fully with the law. Knowing the law, understanding it, and working within it is the strongest fence for protecting a business and its partners.

3. Be careful with messaging: wording and meaning

When marketing leads, it is easy to get carried away exaggerating features. But honest business requires every statement and commitment to be carefully controlled. Wording and meaning are not the same thing. Every message that reaches the public should be expressed in clear, transparent language, and communication must never run ahead of quality.

Closing

No one is perfect, but if you do business, you must do it with integrity. From technological self-reliance to tightening our partnership standards, everything is aimed at strengthening virtue, staying grounded in law, and sharpening judgment every day.

Holding to our own path does not mean isolating ourselves. The market is wide, and we always need capable teammates. When our own foundation is strong enough, good collaborators and larger partners who share our values will come, and we can plant seeds for lasting growth together.